Archive for July, 2010

Pricing software has always been an interesting exercise. The marginal cost to copy and provide software is virtually zero. However, the cost to develop it—and the value of the intellectual property that goes into its creation—is far greater. These two tensions have created a range of models that vendors use to price software. This post evaluates several of these, highlighting ideal (and non-ideal) markets for each.

This week, Microsoft and Apple both announced what many would refer to as “misses” in their mobile device product lines. Each could take one simple step to turn these “product misses” into “CRM hits”