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What’s the difference between a Marketing, Product Marketing, Product, and Project Manager? Part 1

What’s the difference between a Marketing, Product Marketing, Product, and Project Manager? Part 1

Four roles are key to successful execution of the commercial side of product development: the Marketing Manager, Product Marketing Manager, Product Manager and Project Manager. What are the differences in these roles? What traits should you look for when hiring for them? How should you build them into your organization? Part 1 of this series looks at the key responsibilities of each of these four roles.

What a visitor from the Dawn of the Industrial Age could teach us about technology

What a visitor from the Dawn of the Industrial Age could teach us about technology

Thoughts and ideas combining sci-fi, Steampunk, Eric Schmidt, George Orwell, instant gratification and the overflowing email inbox…

Why managing a team of 50 can be harder than one of 500

Why managing a team of 50 can be harder than one of 500

Every organization size has its own challenges. The most challenging organization to manage are often not the largest, but instead the mid-sized.

2020 Challenge: Completely re-invent how we process data (or grow our brains thirty-fold)

2020 Challenge: Completely re-invent how we process data (or grow our brains thirty-fold)

Over the next 10 years the amount of data we capture and store will grow to over 2,400 times the total storage capacity of every human brain on Earth. If we don’t want to be overwhelmed by this, we are going to have to re-invent how we explore and analyze data.

Borrowing a soccer strategy to displace an entrenched market leader

Borrowing a soccer strategy to displace an entrenched market leader

In soccer, players “form a square” to outmaneuver an entrenched, stronger defender. This same strategy can enable small, agile challengers to form a square of market niches that enable them to outmaneuver and displace an entrenched market leader.

Another place in business where greed is NOT good

Another place in business where greed is NOT good

While being greedy can focusing you on creating value in all that you do, being “too greedy” and over-focusing on your OWN value can hurt you in business partnerships. Winning partnerships are anti-greedy.

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