Archive : Web 2.0 and Social Media

This year ten trends will move from “new concept” to “mainstream trend.” Exploring all should be on your 2012 “to-do” list.

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade.

Today’s Post-PC, Web 2.0 Era is causing the consumer and enterprise tech worlds to collide. In this battle, the DNA of consumer tech positions it to displace “dinosaur” Enterprise mindsets.

Celebrity chefs are changing how we view food. However, some of the biggest are missing out on using social media to do this.

Chris Brogan recently blogged, that “there’s no sizzling fajita effect online.” That is, online commerce does not provide that visceral experience to causes others around you to buy the same thing on an impulse. Social media can be a proxy for the ‘sizzling fajita’—if used correctly.

MySpace, one of the original big social media players, is on the sales block for $50-$200 million. Groupon, founded years later, is now preparing a $15-BILLION IPO. What did Groupon do so differently to create 100x more value using social media?