Tag Archives : Apple

It’s time for a Location Data Code of Conduct: Four Needed Policies

It’s time for a Location Data Code of Conduct: Four Needed Policies

Location-based data is the biggest privacy watershed since commercialization of the Internet. It’s time for industry to create a Code of Conduct to manage it.

The simple feature needed to take location-based services mainstream

The simple feature needed to take location-based services mainstream

Location-based services offer amazing future possibilities. However, right now only early adopters are its primary users. Why? Because many mainstream consumers do not trust them. However, that addition of one simple feature to smart phones can change all of this.

Using social to bring the ‘sizzling fajita’ to online sales

Using social to bring the ‘sizzling fajita’ to online sales

Chris Brogan recently blogged, that “there’s no sizzling fajita effect online.” That is, online commerce does not provide that visceral experience to causes others around you to buy the same thing on an impulse. Social media can be a proxy for the ‘sizzling fajita’—if used correctly.

Another place in business where greed is NOT good

Another place in business where greed is NOT good

While being greedy can focusing you on creating value in all that you do, being “too greedy” and over-focusing on your OWN value can hurt you in business partnerships. Winning partnerships are anti-greedy.

The Risk of NOT Innovating

The Risk of NOT Innovating

We often are asked about the risk of doing something new. However, what is the risk of NOT doing something new? Especially in a world filled with creativity and competition.

Turning a product “miss” into a CRM “hit” – The iPhone 4 and the Kin

Turning a product “miss” into a CRM “hit” – The iPhone 4 and the Kin

This week, Microsoft and Apple both announced what many would refer to as “misses” in their mobile device product lines. Each could take one simple step to turn these “product misses” into “CRM hits”

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