Tag Archives : commercialisation

Pricing software has always been an interesting exercise. The marginal cost to copy and provide software is virtually zero. However, the cost to develop it—and the value of the intellectual property that goes into its creation—is far greater. These two tensions have created a range of models that vendors use to price software. This post evaluates several of these, highlighting ideal (and non-ideal) markets for each.

“Only two industries in the world call their customers ‘users.’ The illegal drug trade and the IT industry.” This joke highlights a condition that too many customers feel about how they are considered by developers of too many software and computer products. Companies can avoid being characterized by this joke if they always remember who their customers are…

In the technology industry, “PII” stands for “Personally Identifiable Information.” However, anyone who provides technology to customers should also think of it as standing for “Privacy Is Important.” Two important events this week—one regarding Google and one regarding Facebook—underscored the importance of this and served as reminders of how important protection of privacy is to mainstream adoption of technology…

Skype is a great service. Last month, a consortium of investors bought Skype from eBay so they could run it as an independent business. However, before they can successfully re-commercialize Skype into the industry leader its technology allows, the new owners will first have to overcome a major fraud perception…

Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the second service we came up with. It uses mobile social networks to make coordination between Clinical Trial Sponsors, Principal Investors and Subjects more convenient and cost effective for everyone…

Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the first service we came up with. It uses social media – in a very controlled fashion – to make it faster and easier to enroll subjects into Clinical Trials…