Tag Archives : Facebook

The One Feature Facebook Needs to Create the Killer Marketing App

The One Feature Facebook Needs to Create the Killer Marketing App

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade.

Master Chefs, Social Media Apprentices: Missed Opportunities

Master Chefs, Social Media Apprentices: Missed Opportunities

Celebrity chefs are changing how we view food. However, some of the biggest are missing out on using social media to do this.

Using social to bring the ‘sizzling fajita’ to online sales

Using social to bring the ‘sizzling fajita’ to online sales

Chris Brogan recently blogged, that “there’s no sizzling fajita effect online.” That is, online commerce does not provide that visceral experience to causes others around you to buy the same thing on an impulse. Social media can be a proxy for the ‘sizzling fajita’—if used correctly.

The Risk of NOT Innovating

The Risk of NOT Innovating

We often are asked about the risk of doing something new. However, what is the risk of NOT doing something new? Especially in a world filled with creativity and competition.

What is the ‘Magic Number’ of Market Leaders in Tech?

What is the ‘Magic Number’ of Market Leaders in Tech?

Jack Welch used to say, “Be Number 1 or Number 2 (or else get out of the market).” Does this same “Magic Number” apply in the information technology and software world (where innovation is continuous and Moore’s Law applies)?

Is Google using Priority Inbox to gather intelligence for Google Me?

Is Google using Priority Inbox to gather intelligence for Google Me?

Is Google Priority Inbox an independent product development effort—or is it part of Google’s efforts to compete with Facebook and Twitter in the social media space?

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