Tag Archives : Google

Is Google Priority Inbox an independent product development effort—or is it part of Google’s efforts to compete with Facebook and Twitter in the social media space?

Google recently released new variations of two of their two key products. One stays true to their clean and simple approach to product design; it is a clear winner. The other kludgy and non-intuitive; I turned it off within a day (and have no plans to use it again).

“Only two industries in the world call their customers ‘users.’ The illegal drug trade and the IT industry.” This joke highlights a condition that too many customers feel about how they are considered by developers of too many software and computer products. Companies can avoid being characterized by this joke if they always remember who their customers are…

In the technology industry, “PII” stands for “Personally Identifiable Information.” However, anyone who provides technology to customers should also think of it as standing for “Privacy Is Important.” Two important events this week—one regarding Google and one regarding Facebook—underscored the importance of this and served as reminders of how important protection of privacy is to mainstream adoption of technology…

Setting up metrics to manage and track a small project effectively is easy. Doing this for a large program or portfolio initially looks harder. However, it becomes easy once realize a program is simply a series of aggregated projects all working together to achieve a single objective. Once you do this, creating and using your Dashboard is easy…

Most designers of social media communities are “greedy”, requiring registration before showing visitors content. However, in this case greed is NOT good. (In fact it can cost you 60% or more of your potential market and ROI.)…