Tag Archives : market analysis

Back in the “Days of Dial-up,” thanks to great affiliate marketing, Christmas Day used to be the number one registration day for Internet (Web 1.0) leaders like AOL. What will Christmas hold this year for Social Media (and Web 2.0) leaders like Facebook and Twitter? Will the results be good–or will they indicate it is time for new affiliate marketing programs?…

We all have far too many accounts to maintain. We all know this. However, too many communities ask us to join YET ANOTHER NETWORK to participate. To be effective, communities should let me members be themselves, not just in how they express themselves but also in how they identify themselves…

Communities only work when those you want to engage actually participate. This may sound obvious. However, many businesses forget to ensure that the communities they create area actually compelling and rewarding to their target audience. Here is an explanation why and some examples of business that remembered, “it was not just about themselves…”

The 2009 Gartner Hype Cycle Special Report evaluates the maturity of 1,650 technologies and trends in 79 technology, topic and industry areas. New Hype Cycles this year include cloud computing, data center power and cooling technologies, and mobile device technologies. Here are my Web 1.0 reflections and Web 2.0 prognostications based on this report…

Last week, I participated in a panel discussion at the Wharton School on the effects of social networks on technology and business strategy. Here is a wrap-up of what I heard…

I will be a panel speaker the University of Pennsylvania’s Wharton Interactive Media initiative next month discussing how Web 2.0 is creating new challenges for CxOs in how they manage technology. To prepare, I am starting a series of posts on the challenges I face day-to-day on this (and how they are different from the Web 1.0 world)…