Tag Archives : market positioning

The iCloud is a new kind of cloud where copies of data exist in MANY places. This difference is not a fine point. It is a “game-changer.”

Pricing software has always been an interesting exercise. The marginal cost to copy and provide software is virtually zero. However, the cost to develop it—and the value of the intellectual property that goes into its creation—is far greater. These two tensions have created a range of models that vendors use to price software. This post evaluates several of these, highlighting ideal (and non-ideal) markets for each.

Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the second service we came up with. It uses mobile social networks to make coordination between Clinical Trial Sponsors, Principal Investors and Subjects more convenient and cost effective for everyone…

Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the first service we came up with. It uses social media – in a very controlled fashion – to make it faster and easier to enroll subjects into Clinical Trials…

Healthcare is an incredibly collaborative sector—making it an ideal candidate to realize value through use of social networking. However, it is also one of the most sensitive sectors in terms of its management of information. This does not make use of social networking impossible; it just requires more creativity in how this technology is applied to create value in a regulatory compliant manner. This post begins a series that will outline four ideas for low-risk, high-value Health 2.0 Business Services.

Communities only work when those you want to engage actually participate. This may sound obvious. However, many businesses forget to ensure that the communities they create area actually compelling and rewarding to their target audience. Here is an explanation why and some examples of business that remembered, “it was not just about themselves…”