Tag Archives : Men's Health

If you simply create a standalone community, you will only create a place where your stakeholders socialize. While this is nice, it will not create a large return on your investment. If you want to maximize the return on investment in your business community, you need to embed it into the your entire enterprise. Here’s how…

Online social media communities are living ecosystems. Unmanaged, they can evolve into something undesirable or simply die out. To avoid this, tend your community just like you would attend a garden. This will take just as much work as managing a successful garden but – when successful – will yield just as pleasing results…

Communities only work when those you want to engage actually participate. This may sound obvious. However, many businesses forget to ensure that the communities they create area actually compelling and rewarding to their target audience. Here is an explanation why and some examples of business that remembered, “it was not just about themselves…”

It is not sufficient to simply understand the scope of the business problem or opportunity you are trying to address with your community. You also need to identify how you will measure success BEFORE you start building. This enables you to know “where you are going” and plan a route (mapping your community against your enterprise value chain) before you begin spending time and money…

When a new, hot technology appears, it is easy to jump on the bandwagon and focus solely implementing it for your enterprise. However, if you do this you are likely to only do just that, deliver new technology. To use technology to create business value you have start by putting your finger on a problem to solve (then providing all that is needed – technology and otherwise) to solve this problem…

This is my first in a series of 10 posts about how to build effective Social Media communities for business (and government). My first point is that is important to BEGIN with the understanding that Social Media does NOT “change everything,” — it simply adds several new channels for you to interact with your stakeholders…