Posted by Jim Haughwout on January 4, 2010 · 2 Comments
Before any organization can begin to actively manage risk, it must first change its culture to one that openly and freely discusses risk at all levels. This is not easy. It requires commitments from management and staff at all levels. However, it will pay off in many ways: higher trust, increased respect and better results…
Posted by Jim Haughwout on December 22, 2009 · Comments Off
In response to the explosion of use of social media over the past 12 months, many leaders are developing formal Social Media Polices to guide their staff in approved use of these tools inside the enterprise. By using bottom-up design principles, leaders can create Social Media Policies that productively encourage creativity—without risking their enterprise’s mission and reputation.
Posted by Jim Haughwout on December 19, 2009 · Comments Off
This is the time of year when we are wrapping everything up, reflecting and celebrating. When you are doing this, remember one important thing: thank you teams (and their spouses and significant others) for all their work and support over the past 12 months…
Posted by Jim Haughwout on October 31, 2009 · Comments Off
Online social media communities are living ecosystems. Unmanaged, they can evolve into something undesirable or simply die out. To avoid this, tend your community just like you would attend a garden. This will take just as much work as managing a successful garden but – when successful – will yield just as pleasing results…
Posted by Jim Haughwout on October 9, 2009 · 3 Comments
We all have far too many accounts to maintain. We all know this. However, too many communities ask us to join YET ANOTHER NETWORK to participate. To be effective, communities should let me members be themselves, not just in how they express themselves but also in how they identify themselves…
Posted by Jim Haughwout on September 28, 2009 · Comments Off
Communities only work when those you want to engage actually participate. This may sound obvious. However, many businesses forget to ensure that the communities they create area actually compelling and rewarding to their target audience. Here is an explanation why and some examples of business that remembered, “it was not just about themselves…”