Tag Archives : product development

What’s the difference between a Marketing, Product Marketing, Product, and Project Manager? Part 1

What’s the difference between a Marketing, Product Marketing, Product, and Project Manager? Part 1

Four roles are key to successful execution of the commercial side of product development: the Marketing Manager, Product Marketing Manager, Product Manager and Project Manager. What are the differences in these roles? What traits should you look for when hiring for them? How should you build them into your organization? Part 1 of this series looks at the key responsibilities of each of these four roles.

What a visitor from the Dawn of the Industrial Age could teach us about technology

What a visitor from the Dawn of the Industrial Age could teach us about technology

Thoughts and ideas combining sci-fi, Steampunk, Eric Schmidt, George Orwell, instant gratification and the overflowing email inbox…

Start-ups: Three Execution Activities That Separate Commercial Successes from “Interesting Ideas”

Start-ups: Three Execution Activities That Separate Commercial Successes from “Interesting Ideas”

The sense of freedom in a start-up (or incubation) environment is incredibly exciting. However, it is very easy to let this freedom lead you down the path of “what if”, distracting you from achieving success. You only have – at most – three years (many would argue two) to go from spending the “first opportunity dollar” to demonstrating commercial success. This leaves little room for distraction. Over many successes and failures, I found three things separated ventures that went on to commercial success from those that simply remained “interesting ideas.”

Is Google using Priority Inbox to gather intelligence for Google Me?

Is Google using Priority Inbox to gather intelligence for Google Me?

Is Google Priority Inbox an independent product development effort—or is it part of Google’s efforts to compete with Facebook and Twitter in the social media space?

Google Instant and Google Priority Inbox: One is a Winner, One Is Not

Google Instant and Google Priority Inbox: One is a Winner, One Is Not

Google recently released new variations of two of their two key products. One stays true to their clean and simple approach to product design; it is a clear winner. The other kludgy and non-intuitive; I turned it off within a day (and have no plans to use it again).

Seven must-have attributes for collaboration

Seven must-have attributes for collaboration

“Collaboration” has been used to categorise a wide variety of products. Even with a range of products this broad, I have found seven attributes that separate winning collaboration products from also-rans…

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