This blog series describes how businesses (and government agencies) should design and manage social networking communities to achieve clear, measurable results to advance their mission and purpose.
It is organized in 10 parts:
- Treat Social as a Channel — Not a Destination
- Put Your Finger on the Problem
- Pick Your Destination Before You Leave
- Use the Right Tool for the Job
- Remember: It’s Not Just About You
- Let Your Members Be Themselves
- Don’t Be Greedy (a.k.a. Greed is NOT Good)
- Treat Your Community Like a Garden
- Create a Safe Environment
- Connect All the Dots (To Maximize ROI)
Please Contact Me for information as to obtain presentations or full scale workshops on based on this series.


